Will Custom Sunglasses Really Boost My Business?
And you don’t have to shell out a fortune for custom sunglasses. While they are one of the cheaper promotional products, sunglasses are one of the items with the highest perceived value and are sure to be appreciated and used often. There probably isn’t a more simple, effective and cost-efficient marketing strategy.
How is the market share for promotional products?
Studies show promotional items are a more effective form of advertising than almost any other. Sixty-six per cent of those who got a promo item are able to recall the name of the brand printed on the piece a year later, and 83% of recipients say they are more likely to do business with the brand that gave them the gift.
Promotional gifts are one way for businesses to increase or expand their visibility during events, boost market share, and achieve higher sales performance and profits. These products, chosen specifically for gifting, often feature novelty and practicality.
Moreover, gifts serve as a form of advertising and promotion. The right gift can leave a lasting impression on customers.
The global gift market demand is approximately $200 billion, with the following distribution: the United States accounts for 40%, Europe for 24.8%, Japan for 8.7%, and China for 5.8%. Major international exhibitions held in countries such as the United States, Germany, and Italy see an average transaction value of around $50 billion per event.
Market demand analysis
- Consumer demand is strong: with consumers improving their quality of life, they have higher requirements for personalized, creative culture gifts.
- Business demand: As part of the business activities, the welfare of employees and promotion of commodities, companies have higher production of gifts, making the gift market continue to expand.
- Occasion–specified demand: Demand of gifts for traditional holidays, weddings, birthdays, and other special occasions is concentrated at particular times, therefore these time periods become important growth points for the gift market.
What are the advantages of sunglasses as promotional gifts?
Lasting impression
By providing a reusable product, you can create a lasting impression for your brand. When people walk around wearing these stylish sunglasses, they will see your logo and spread the word about your company.
cost-effective
Custom sunglasses can save you money in the long run compared to other forms of advertising, such as online ads or billboards, due to their longer lifespan. While traditional promotional strategies require ongoing investment, sunglasses only need a one-time investment to consistently make an impression.
Easy to carry
It is likely due to the compact and lightweight design of sunglasses that they serve as an excellent promotional tool. Therefore, during promotional periods, they are easy to store and transport.
Fashionable and Durable
Sunglasses not only serve as a fashionable accessory to complement various styles of clothing, but they also have functional benefits. The lenses contain UV400 protection to prevent damage from ultraviolet rays, serving to protect the eyes. They are made from various materials and come with customizable options to suit different needs. Therefore, it is important to choose styles that meet the preferences of the target audience. For instance, if your target group is young people, you might opt for colorful or neon sunglasses; whereas for corporate clients, classic styles like navigator sunglasses would be a better choice.
Easy to customize
Sunglasses provide space for printing on the temples and lenses. Ensure that the logo is clear and legible, but not overly conspicuous. Ideally, customization should enhance the visual appeal of the sunglasses rather than make them look like a billboard. Additionally, incorporate the company colors into the design to make it stand out.
Summary: After giving away promotional items, you can expect business growth. You can also anticipate an increase in brand loyalty, referrals, and overall sales!
The logo on your sunglasses will be seen by customers every day. Each time they wear them for commuting or going out, your brand will catch their attention. Therefore, if your company name appears on these fashionable accessories, your customers will be exposed to your logo daily. Additionally, when others see these sunglasses, they will also notice your logo. They may even become curious about your business, asking for related information or thinking about your brand. If you want sunglasses to become your signature product, you’ve come to the right place. Browse our collection and choose a style that will leave a lasting impression on your recipients.
